I’m 50 and I don’t need this $#^%!

The fashion industry is really beginning to get it. Older women, with money, have a place on the fashion runway. Most (OK, maybe just many) 50+ women would look a bit clownish in the newest fashions I’ve been seeing in my newspaper during this run up to the big fashion shows this year. But we have money. And we don’t want to wear all that polyester that seemed to make up such a huge part of our past wardrobe possibilities.

So now, GAP, the perennial purveyor of “in clothes” for the +/- 20 somethings has Forth & Towne, their new chain aimed at 35-plus women. But if as they say, 40 is the new 30, then what’s the point of a new GAP for 35 — er 25? — year-olds.

From the article in MediaPost Publications MediaPost’s Marketing Daily

In their 40s, women are going through all kinds of angst about their age, and about wanting to look younger. But by the time they turn 50, women are much happier with who they are.

Here’s what I think is really juicy about that..
It’s not just that at 50 women are happier with who we are, it’s about having the confidence to know that what is, is. And, wherever you go, there you are. You can’t control what you can’t — so make the most of what you’ve got. (OK, enough with the cliches already, I apologize.)

This is not about settling. I haven’t given up. I just try to see the tornadoes a little sooner. Experience reminds me that I WILL get sucked in. So I need my brain to tell me to move the heck outta the way…. faster than I did the last time.

What does your body feel like when your personal tornado is coming? What if you paid attention to that before it hit you over the head with a 2×4?
How do you know when you’re gonna get trapped again? I’d love to hear about it.
Drop me a note, leave me a comment.

Thanks