What Bounty Paper Towel Man Can Teach Us

Have you seen the Bounty paper towel ads?
The Chicago Tribune ran a story about them today. On TV you really don’t get the full effect. But on line, they are a stitch!

“One of the insights we had was, `[A man] doesn’t have to be perfect; he just has to try,’ ” said Biondi [Brawny’s director of marketing, who lead the research campaign to determine what women want]. In one of the videos, the Brawny man tries to serenade you on the guitar but — adorably — forgets the words.”

Why do I care?

But past that they point out to me that a sensitive new age guy really just has to ask a couple questions and then listen. He doesn’t have to fix things. Although, sure when something is actually broken, it would be nice. But lots of times what I’m thinking has nothing to do with anything being broken.

Men and women are happiest with people who help.. not just judge us wrong and then attempt to fix something.

That is the beauty of coaching. A coach will ask you some questions and wait for the answers. And maybe wait longer for different answers.

That’s really what I want. Someone who helps me figure stuff out for myself. But he, or she, can’t do it if he doesn’t just listen first.